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= Privacy Policy for W8MD.com =

'''Effective Date: August 25, 2025'''

W8MD.com (''“we,” “our,” “us”'') respects your privacy and is committed to protecting the personal information you share with us. This '''Privacy Policy''' explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with our advertisements, including those on [[Facebook]] and other platforms.

== 1. Information We Collect ==

We may collect the following categories of information:

* '''Personal Information:''' Name, email address, phone number, billing address, and other identifiers you provide when scheduling appointments, signing up for programs, or filling out forms.  
* '''Health-Related Information:''' Information you voluntarily provide related to your weight, wellness, or medical conditions (protected health information ''PHI'' may be subject to [[HIPAA]] when applicable).  
* '''Payment Information:''' Credit/debit card details and billing information processed through secure third-party payment processors.  
* '''Technical Information:''' IP address, browser type, device identifiers, operating system, referring URLs, and activity on our site collected via cookies and analytics tools.  
* '''Marketing & Behavioral Information:''' Interactions with our ads, clicks, preferences, and engagement metrics (collected in accordance with [[Facebook Ads]] policies).  

== 2. How We Use Your Information ==

We use the collected information to:

* Provide and manage our medical and wellness services.  
* Schedule appointments and respond to inquiries.  
* Process payments and maintain billing records.  
* Comply with [[HIPAA]] and other applicable health privacy laws.  
* Improve website functionality, security, and user experience.  
* Deliver targeted advertising and measure ad effectiveness (consistent with [[Facebook Ads]] policies).  
* Send newsletters, promotions, or educational content (you may opt out anytime).  

== 3. Sharing of Information ==

We do not sell your personal information. We may share your data with:

* '''Healthcare providers and staff''' (for treatment and care coordination).  
* '''Third-party service providers''' (payment processors, analytics, marketing platforms such as [[Facebook]], [[Google]], etc.).  
* '''Legal and regulatory authorities''' (when required by law, regulation, or legal process).  
* '''Business transfers''' (in the event of a merger, acquisition, or sale of assets).  

All third parties are required to protect your information in accordance with applicable privacy laws and our agreements.  

== 4. Cookies and Tracking Technologies ==

We use cookies, pixels, and tracking technologies to:

* Improve website performance and personalization.  
* Measure advertising effectiveness on platforms such as [[Facebook]] and [[Google]].  
* Deliver remarketing or retargeting campaigns in compliance with [[Facebook Ads]] policies.  

You can manage cookies via your browser settings or opt out of personalized ads through the [[Digital Advertising Alliance]] (DAA) and [[Network Advertising Initiative]] (NAI).  

== 5. Facebook Ads & Third-Party Advertising ==

Our website uses [[Facebook Ads]] and related tools (such as [[Facebook Pixel]]) to deliver targeted ads and measure performance.

* We comply with [[Facebook]]’s Advertising Policies.  
* We do not share sensitive health information with [[Facebook]] for advertising purposes.  
* You may control how [[Facebook]] shows you ads by adjusting your '''Ad Preferences''' in your [[Facebook]] account.  

== 6. Your Privacy Rights ==

Depending on your location, you may have the following rights:

* '''Access and Correction:''' Request access to or correction of your personal data.  
* '''Opt-Out of Marketing:''' Unsubscribe from promotional emails and opt out of targeted ads.  
* '''Data Portability and Deletion:''' Request a copy or deletion of your personal data (subject to legal retention requirements).  
* '''California Residents ([[CCPA]]):''' You have the right to know what personal data we collect, request deletion, and opt out of “sale” of personal data (we do not sell data).  

To exercise your rights, email us at '''info@w8md.com'''.  

== 7. Data Security ==

We implement administrative, technical, and physical safeguards to protect your information. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.  

== 8. HIPAA Notice ==

When applicable, certain information you provide may be considered '''Protected Health Information (PHI)''' and is subject to our '''Notice of Privacy Practices''' under [[HIPAA]]. This policy supplements, but does not replace, that notice.  

== 9. Children’s Privacy ==

W8MD.com is not directed toward individuals under the age of 13. We do not knowingly collect information from children.  

== 10. Changes to This Privacy Policy ==

We may update this Privacy Policy periodically. Any changes will be posted with the updated '''Effective Date'''.  

== 11. Contact Us ==

If you have questions or concerns about this Privacy Policy or your personal data, please contact us:

'''W8MD Weight Loss, Sleep & MedSpa'''  
2632 E 21st Street Ste L2  
Brooklyn, NY 11235  
Phone: 718-946-5500  
Email: info@w8md.com  

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[[Category:Privacy policies]]  
[[Category:W8MD]]